Birthsparks ltd are the manufacturers and distributors of the CUB in the USA.
The CUB (Comfortable Upright Birth) support is a comfortable, versatile, inflatable birthing support designed to help mothers adopt and maintain positions that are physically the most helpful for them and their babies during labor and birth. When the mother is in an upright position it can help the baby to be in the best (easiest) position for birth, making more space within her pelvis than if she is semi-sitting or lying on her back on a bed. Current research has shown that this can make labor shorter and giving birth easier as well as increase safety for the mother and her baby by reducing the risks of complications during birth. The CUB can be used throughout labor as a comfortable support, either to sit on, rest on or lean over as well as to give birth to the baby on. The CUB is suitable for use in maternity hospitals, birth centers or at homebirths.